Tickets

3 November 2015 08:30-17:00University of Gothenburg, Torgny Segerstedtsalen

DESMA Vibes is an unusual conference featuring live discussions, interactive participation and the latest in design management research!

The event will present the research outcomes of all DESMA researchers. A publication summarising the DESMA research experience will be available for all registered participants. But the real focus of the event will be on where to go next; the future of the field and how the DESMA network could become a constructive force in directing that future. Departing from issues that have emerged from the DESMA research and network, we will ask experts from academia and practice to share their take on these issues and lead “jams” to figure out new ways to tackle them together with the participants. Drawing on the high level expertise of our knowledgeable network, we want participants to experience, question, and reshape these ideas in realtime, through interactive participation, collaborative improvising and remixing of knowledge. Participants are also invited to pitch contribution ideas relating to the future of DESMA and become an active network member leading DESMA into its next phase. *And by happening we mean a constructive gathering of academics and practitioners who want to shape the future of design and management.

Jammers

Bosse Westerlund
Professor in Industrial Design at Konstfack Stockholm

I am professor in Industrial Design at Konstfack (University College of Arts, Crafts and Design) in Stockholm, where I am responsible for the education on the Bachelor and Master’s levels. I also coordinate Design and activity-driven creation of knowledge, which is one of Konstfack’s four research areas.

My research has focus on the design processes, methods and approaches that designers can work with in order to create proposals for products, services and systems that will be regarded as meaningful by future users and other stakeholders. I am committed to narrowing the gap between cutting-edge research and current professional practice, and am especially interested in co-design and participatory design approaches, where designers, prospective users, and other stakeholders collaboratively create knowledge and imagine proposals.

My background is in industrial design. I hold a PhD from KTH and I graduated with a MFA in Industrial Design 1985 at Konstfack.

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Kaja Tooming Buchanan
Visiting Professor at Tongji University, College of Design & Innovation

Kaja Tooming Buchanan is Professor of Design Theory, Practice and Strategy In the College of Design & Innovation at Tongji University.

She works in complex organizational environments with special focus on user research, design theory and strategy. Her interest lies in creative projects that impact organizations and society at large, especially the experience of people in social interaction in complex social and cultural environments. She investigates the positive social influence of design through perception, the construction of meaning, and the forms of experience in human interaction and services. She received her Ph.D. in Design from the Faculty of Fine, Applied, and Performance Arts at Göteborg University, Sweden in 2007. Her doctoral work was practice-based design research, guided by the strategy of Productive Science and Poetics. As a practicing artist and designer, she has had more than ten solo exhibitions, participated in a dozen international group exhibitions, and she has received more than twenty cultural and research grants and fellowships. Kaja Tooming Buchanan lives and works in the United States.

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Richard Buchanan
Professor of Design, Management & Innovation Department of Design & Innovation Case Western Reserve University

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Roberto Verganti
Professor of Leadership and Innovation, Politecnico di Milano

Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano, where he directs MaDe In Lab, the laboratory on the MAnagement of DEsign and INnovation.

He has been a visiting scholar at the Harvard Business School twice, at California Polytechnic University, and at the Copenhagen Business School. Roberto serves on the European Design Leadership Board of the European Commission.

His research on management of design and design clusters has been awarded the Compasso d'Oro (the most prestigious design award in Italy). Roberto is the author of “Design-Driven Innovation” published by Harvard Business Press, which has been selected by the Academy of Management for the George R. Terry Book Award as one of the best 6 books that have made the most outstanding contribution to management. It has been translated in Chinese, Japanese, Korean, Italian and Portuguese. Roberto has issued more than 150 articles on journals such as the Harvard Business Review, Management Science, Research Policy. He has been featured on The Wall Street Journal, The New York Times, Financial Times, BusinessWeek and is a regular contributor to the Harvard Business Review online magazine. Roberto is currently framing its latest research, inspirations and experiences in the book “Innovation of Meaning”, due 2016 with MIT Press.

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Giulia Calabretta
Assistant Professor at TU Delft

Giulia Calabretta is Assistant Professor in Strategic Value of Design at Delft University of Technology (Netherlands).

Her research and teaching focus on the unique, strategic role of design professionals in innovation strategy and implementation. She is interested in discovering design professionals’ unique capabilities, and make managers and design professionals themselves aware of how such capabilities can generate monetary and non-monetary value. In her teaching (especially in master and executive education) Giulia focuses on how such design capabilities (and related tools and methods) can be effectively integrated in companies’ current strategy and processes.

Giulia earned a Phd in Management Science at ESADE Business School (Barcelona, Spain) and did a Post Doc with a focus on Service Innovation at BI Norwegian Business School (Oslo, Norway). Her research has been published in such journals as the Journal of Product Innovation Management, Journal of Business Ethics, in Journal of Service Management, Journal of Service Theory and Practice. Giulia is a contributor to different books on Design Management and a regular writer for specialised design magazines.

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Lucia Chrometzka
Trends Research and Consumer Insights Specialist at Future Concept Lab

Lucia joined Future Concept Lab in 1999 and eversince she is responsible for research projects regarding design innovation, investigating the relationship between material culture and consumer trends, developing product, services, communication and retail scenarios for international clients.

She is in charge of the Institute’s international observatory of trends (coolhunters network) and the TrendsGymnasium.com training lab. She regularly lectures in postgraduate courses at Milan Polytechnic and she has been a Master thesis mentor in Domus Academy since 2004. She holds seminars for working professionals in many European universities on the subject of business design and design thinking. She writes design articles and is co-author of several books. As frequent speaker and moderator in international meetings, in 2009 she co-chaired the first DMI European conference, at Triennale di Milano, Milan.

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Bettina Maisch
Portfolio Manager industrial Design Thinking, Siemens

Bettina Maisch is in charge for the Industrial Design Thinking (i.DT) Program at the Systems Engineering Group at Siemens Corporate Technology (CT).

With strong support by the former Head of CT, Dr. Arding Hsu, she set up a training program and facility in 2012 in Beijing, China. Bettina and her team adapted the methodologies from Stanford University and the Design Company IDEO to the requirements of an industrial company like Siemens. After three years of experience in setting up the industrial Design Thinking program and lab in China Bettina is ramping up the i.DT activities in Germany since January 2015.

Bettinas holds a PhD in Business Innovation from the University of St.Gallen, Switzerland. She spends 1,5 years doing research at the Center for Design Research at Stanford University funded by the Hasso Plattner Design Thinking Research Program. Bettina gained working experience in the advertising agency Ogilvy, at the Fraunhofer Institute for Open Communication FOCUS in Berlin and in various research projects at the University of Arts in Berlin, the University of St.Gallen as well as at Stanford University.

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Erik Bohemia
Design Education facilitator at The Design Society

Dr Erik Bohemia is the Programme Director in the Institute for Design Innovation at Loughborough University London.

He is an elected member of DRS Council, an international society for developing and supporting the interests of the design research community. Erik is actively shaping the design management and design education agenda through co-chairing key international design education research conferences and through editorial roles.

His current research explores changes associated with globalisation and the impact of these changes on design. Such research has been used to develop various funded research projects, as well as an innovative international collaboration through the Global Studio.

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Christian Bason
Chief Executive at Danish Design Centre

Christian Bason is Chief Executive of the Danish Design Centre (DDC), which works to strengthen the value of design in business and society. Prior to joining DDC, Christian was Director of MindLab, a cross-governmental innovation lab, from 2007 to 2014. At MindLab Christian helped pioneer and grow the use of design methods in the context of public sector innovation and policy development.

He has also held various positions as a management consultant, including as Business Manager for the organization & leadership practice of Ramboll Management Consulting, where he worked from 1998 to 2006. Christian serves as university lecturer at a range of universities, business schools and executive education programs. He is a regular columnist and blogger and author of five books on leadership, innovation and design, including Design for Policy (Gower, 2014) and Leading Public Sector Innovation (Policy Press, 2010). Christian holds an M.Sc. in political science from Aarhus University and is a doctoral fellow at Copenhagen Business School.

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